• Graphic Design
• Brand Development
Elizabeth Suzann is "a label born out of dislike for excess and desire for quality." As the Visual Manager, I strived to uphold their philosophy of "practicality, elegance, comfort and attention to detail" with every graphic design or brand development project I worked on.
Each email newsletter required an image selection, copy drafting, and layout design process that upheld brand guidelines while remaining mindful of the tone of the message. I worked to standardize layouts for specific call-to-actions, building out the company's email marketing practices.
Regularly updating the website with fresh graphics was essential to the company's educational marketing approach. Based on our CTA, I would recompose copy and apply it to mood-relevant imagery. In addition to graphic creation, editing editorial and content-based imagery was an integral part of my position.
GRAPHIC DESIGN, BRAND DEVELOPMENT
Direct Mail Marketing Design
As an ethically conscious brand, our marketing team endeavored to educate customers on the fabric sourcing process for 2019's Cold Weather Collection by creating the wool fabric sample mailer. I designed a tri-fold mailer for this project–complete hand-drawn icons, a location for fabric samples, and a section for postage.
As part of the E-Commerce Team, I partook in deliberating how content campaigns would visually develop on the customer-facing side. This not only required a steady understanding of brand standards, but an awareness of the emotion and goal for each campaign. Featured here is 2020's Clothing Is Political campaign.
***In late spring of 2020, Elizabeth Suzann faced mass layoffs and restructuring due to COVID-19. Although the company is no longer active on Instagram, you can still find their website here.***
Liz Pape • Designer, CEO
Zachary Gray • Photographer
Chelsea J. O'Leary • Art Direction
Elizabeth Suzann brand & E-Commerce Team