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ALUNA PAPER & DESIGN
• Product Design • Brand Development • Web Design
The intersection of refined technique and thoughtful application captures the magic of Aluna's products. As Creative Director, I worked on developing a brand identity that encompassed the quality of products and their eclectic natures.
PRODUCT DESIGN
i.
Product Design & Illustration
My illustrations were inspired by charming moments of interaction with the natural world. The designs were screen-printed on handmade paper or apparel, and sold in store or online. Most paper products were designed in a series, and sold in a pack of stationery or as single cards.
BRAND DEVELOPMENT
ii.
Art Direction
We worked independently and with a creative agency throughout various photoshoots to bring the brand to life with product and lifestyle imagery. We focused on handmade paper as objects of artistry that add a unique, sophisticated element to any application.
BRAND DEVELOPMENT
iii.
Wholesale Marketing
To expand our wholesale customer base we undertook a massive research project to find potential clients and sent them the Paper Sample Book. This catalog was designed and developed in-house, and included over 100 individualized handmade paper samples, line sheets, and material information.
WEB DESIGN
iv.
Website UI Design
In Shopify, we designed a cohesive set of pages–supported by our imagery–that scaled the breadth of our products without overloading the user with excessive information. Our custom tagging system makes the wide range of products easily navigated.
